Is blogger a good platform to start my blogging career? How can I succeed on blogger? If you are here, it is obvious you are interested in starting a blog on Blogger blog. Well, you will learn everything you need to build a successful Blogger blog.
Starting a blog is one of the exciting journeys that can lead to several opportunities. Whether you are looking to share your passion, create a profitable business or build a community, Blogger is the best place for you.
It is true that building a successful blog on Blogger does not only have to do with just writing contents and hitting the publish button, it includes more than that.
Blogger is often considered a platform for newbies who knows nothing about blogging. Blogspot is seen as low-level platform for unprofessional bloggers. Unfortunately this is not the case. Blogger is one of the best platforms to build a successful website.
Building a Successful Blogger Blog
Identify Your Niche
Choosing the right niche is one of the toughest parts of blogging. A niche is a particular field or topic you are going to write about. We have micro niche and major niche. An example of major niche is 'Pets' while a micro niche is 'Pet's foods'.
Your niche should be your field of expertise. For instance, if you are crypto trader or investor, your niche could be Cryptocurrencies. Choosing a niche you have authority and experience is most likely to succeed than a niche you have absolutely zero qualifications to show.
It should be something you are passionate about and knowledgeable in, as well as something that has a substantial audience. A well-defined niche helps attract a loyal readership and establishes your blog as an authority in that area.
Remember, to succeed as a blogger, write about what you love and understand well, make your contents unique or sets you apart from other blogs in the same niche.
Branding
While it is true building a brand takes time, it is most likely to succeed than a normal blog. With the current Google updates, building a brand is undoubtedly the best way to beat these updates.
Personally, I have lost nearly 90% of my traffic to Google updates. Having a brand is worth it despite all the challenges associated with it. Your brand should be the voice, message and the way you connect with people. To build a strong brand:
- Invest in a professional logo and a clean, user-friendly design
- Clearly define what your blog blog stands for and what readers can expect
- Develop a consistent voice that reflects your personality and resonates with your audience
Setting Up Your Blogger Blog
After choosing your brand name and niche, the next is to create your Blogger blog. Blogger is straightforward and simple for beginners.
Blogger has a free domain for people who can't afford a custom domain. However, to succeed and build a strong brand, it is recommended to get a custom domain name. Get a short and memorable name which is relevant to your niche or business. You should also avoid hyphens and numbers in a domain name.
Quality Contents
Most professional SEO bloggers believe that content is key. Quality content is usually considered the heart of blogging. Your contents should be well-researched, engaging and provides value to users.
Google recommends writing contents for human and not search engines. Optimizing your blog posts for ranking without value will hurt your brand over time.
Here are some best content strategies to build a strong quality content:
- Incorporate images, videos, infographics, and other media to enhance your posts
- Posts that remain relevant over time
- Use keywords strategically to improve your search engine ranking
- Consistency is key. Create a content calendar and stick to it