One of the misconceptions about newbie bloggers is that they think Google Blogger is not good for SEO. This is actually not the case. With the best SEO strategy, one can be able to outrank even well-established WordPress blogs.
It is true Search Engine Optimization, commonly referred to as SEO, is important in building up a successful website. With proper SEO skills, you can get free website traffic to your blog without paying for it.
It is due to this reason I have written this article so it will help you understand how to perform SEO on Google blogspot or Blogger. You will learn everything about basic blogspot search engine optimization to advanced SEO techniques.
Blogger On-Page SEO
Writing a Compelling Blog Title
The first step in optimizing your blogger blog is to write an eye-catching blog title. For better SEO strategy, it is recommended to go with long tails keywords. Long tails keywords are usually easy to rank for. Example of a long tail keyword is 'How to Optimize Blogger Blog for SEO'
Your title should always include the primary keyword you are trying to rank for. For instance, if you are trying to rank for 'make money online', your keyword should be '10 best ways to make money online fast'. Having your primary keyword in your blog title is a crucial way to rank faster.
Search Description
The search description is located on the right down corner of your blog. It is usually a short paragraph you write that allows search engines such as Bing, Google and others to understand what your blog is all about. It also usually shows on the SERP when people search for your keyword.
Blogger search description allows you to input up to 150 words. Make sure to include your focus keyword in the description. Also avoid keywords stuffing as it will greatly harm your SEO and your overall website through Google update.
If you are trying to rank rank for 'make money online', your description could be 'There several ways to make money online as a student or teenager. We have compiled a list of some of the best ways to achieve this at the comfort of your home'
Blog Content
This is one of the critical part of your SEO. Your blog contents greatly influence how well you rank on Google SERP. You will need to write high-quality, informative and engaging contents. It is essential to write what will satisfy your searchers and not purposely to rank.
Another misconception about blog post is that Google tends to rank contents with longer word count. This is not always the case as I have personally ranked with lessor words compared to my competitor.
Google prefers contents that are written for human and not purposely to rank. Most professional SEO bloggers said it is good to write at least 500 words for a better ranking. I would also recommend you write more if your competitors word count is more than yours.
Do not forget to include videos, infographics, images and many contents that will make your blog post compelling. It is recommended to use two images for every 1k words. The longer the post, the more images you should include.
Title Tags
Title tags are some of the basic SEO settings for blogger blog post. Title tags are usually referred to as labels in blogger. It is located at the top right corner of your blog. Create and use compelling and keyword-rich titles. Always make sure to keep them under 60 characters.
Title tags allow Google and other search engines to better understand what your content is all about. Title tags or labels are usually separated by commas on Blogger.
Headed Tags
Your blog title on Google blogspot is usually considered as your major heading. Header tags are important when it comes to blogger SEO strategy. Use your primary keyword in the H1 tag, which I said is the post title.
In blogger, you can find major heading, heading, subheading, and minor heading. Use your secondary keywords in header 2, 3 and the rest. Also optimize your headers to rank for secondary keywords.
Keyword Research
Keyword research is considered as a corner stone of blogging. Keyword research simply means knowing what your visitors or searchers are looking for. Many SEOs believe keyword research is the foundation of a successful search engine optimization.
Before writing a blog post, it is essential to consider how many people are searching for the keyword. You do not just wake up and start writing anything. Getting to know or understand what people are looking for is the cornerstone of a successful SEO.
There are several paid and free tools for keyword research. Some popular keyword research tools are ahref, semrush, Google keyword planner, keywords everywhere and many others.
Remember that no keyword tool is 100% reliable. It is usually essential to use a combination of two tools when performing keyword research. Also, long tail keywords are easy to rank for.
External and Internal Linking
Internal and external linking is another blogspot On-page SEO. Linking to internal and external articles can improve your Blogspot SEO significantly. Internal linking is relevance in establishing a authority.
What is actually internal linking? Internal linking is simply linking to other pages of your blog. When linking to your pages, it is important to link to similar pages. For instance, if you have a page about making money online, you can't link to a page talking about best schools in Texas.
It is recommended to add at least two links to a page. As I said earlier, you must consider linking to related or posts and pages. Use descriptive and keyword-rich anchor text for internal linking.
External linking is linking to posts and pages outside your blog. External linking also establish blog authority. Consider linking to authoritative and trustworthy websites. Linking to external sources always demonstrate expertise.
Optimize Your Images
Adding images to your blog gives your pages compelling and eye-catching to your readers. It is obvious many readers give much attention to multimedia such as images, videos and others.
Include at least two to three images on your article. Use copyright-free videos and photos to avoid your blog being penalized by Google update. You can use Canva to create your own images. Optimize the keyword in the image title. You can describe what your image is all about.
Summary of Blogger On-page SEO
- Use tools like Semrush, Google keyword planner, ahref to find keywords with good search volume
- Write engaging and informative contents that addresses the needs of a user. Make sure you are writing to satisfy a user and not for search engines
- Optimize your title tags and keyword-rich titles. Write persuasive meta descriptions under 150 characters that summarize the contents of your blog
- Consider internal and external linking. Link to related pages within your blog to keep readers engaged and reduce bounce rate
- Optimize your images. Use descriptive alt text for images that includes relevant keywords
Optimizing your blogspot blog On-page SEO is a crucial way of getting your pages to rank on page 1 on SERP. It is one of the easiest ways to succeed as a Blogger using Google Blogspot.
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